L'Équipée by Dove

PROBLEM:
Dove wishes to develop a global brand content program to communicate on the original values of women’s beauty and promote the image of women.

SOLUTION:
In partnership with MARIE CLAIRE the ensemble has imagined a global editorial device in which we follow « The TEAM » from RIO to the Amazon in search of the natural beauty of women. The « L’ÉQUIPÉE » band 5 Parisiennes who share the same passion for vintage motorcycles, travel and meetings. We follow their road trip over 3 weeks and over 400 KMS, in order to order to discover the ancestral beauty rituals of the jungle. Every day for 20 days, on the websites and social networks of Marie Claire Brazil- France and UK- content, articles, videos and pictures are posted to share the highlights of their stages.