Panzapaille

The pasta brand panzani is launching its « Panza paille ». A response to the ban on disposable plastic containers and straws. The pasta maker therefore presents a 100% eco-responsible , natural and biodegradable straw.

Solution : in a quirky video , panza paille is presented as the solution to the global invasion of duck faces on social media. A catastrophic phenomenon linked to the disappearance of plastic straws.
CRÉATION & PRODUCTION : launch film / website / launch party / visual identity