You Are The Stylist

Problem :
Privates sales wishes to communicate with young target 18-25 years old and offer an experience of « entertaining shopping », with the aims of demonstrating that they have a ready to wear offer at the forefront of fashion.

SOLUTION :
An innovative device with the artist Brocken back in the form of an interactive video clip in which the internet user becomes a stylist and can buy the clothes he makes the characters wear.
The principle is simple and intuitive : all you need to do is click on the video image to change the clothes of the actors live and to develop the story accordingly.