Silent The City

Peugeot wins the 2020 Exterior Communication Grand Prix, with the Peugeot e-208 and the “Recycle the noise, Silence the city” campaign, symbolically awarded for its innovation and creativity …
This advertising campaign, which takes the form of a double billboard designed around the new Peugeot e-208 100% electric and a digital device, was deployed in a unique location, at Porte Maillot in Paris, during a week from 23 to 30 October 2019.
Peugeot, BETC agency and Ensemble Production, have imagined the first advertising panel composed of thousands of acoustic sensors with piezoelectric properties, capable of recharging electric vehicles by transforming noise pollution in cities into electrical energy.